How To Increase Your Business By 177% With Explainer Videos
Written by Nathaniel Moore
Explainer videos are short online marketing videos used to explain your company’s product or service. Explainer videos, often placed on a landing page, your website’s home page, or a prominent product page, have become extremely popular – I've tried placing explainer videos on some of my own websites and have seen sales DOUBLE if not TRIPLE by it.
When people see a video on a checkout page explaining to them exactly what they're getting, it just makes sense that they're much more likely to buy.
Today we’ll be looking at:
- The best explainer videos on the web and why they work
- Why explainer videos are good for business
- The different types of explainer videos you can make
- How to go about creating explainer videos for your website
PooPourri Explainer Video
Your business may not have a product as outrageous as PooPourri, but notice how they use animation and live action in their video to explain their product.
Let's be honest, without this hilarious video, do you really think anyone would share this on social media? Not unless they want the side eye from all their friends and relatives. The explainer video did a great job of adding humor into a 'stinky' situation.
Think about how some of the elements in this video could help your business too!
Mint Explainer Video
"Mint is a perfect example of why some businesses are much better off with animation rather than live action. Mint takes advantage of animation to illustrate how it draws financial info from different parts of a user’s life and curates it all into one setup. Mint’s animated explainer video also uses screenshots of the actual product, familiarizing viewers with the product’s design and arrangement." - Wordstream
AirBnb Explainer Video
This explainer video does a great job of showing the perks of Air BnB while explaining them verbally. Air BnB uses live action to showcase some of its incredible host homes, while taking advantage of animation aspects in order to emphasize certain points.
What You'll Need For Your Explainer Video
Step 1: The Best Way To Structure Your Script
"The script is where you’ll need to spend the majority of your focus. It’s best if you help write your explainer video script (even if you choose to hire a scriptwriter). You know your target customer’s concerns and pain points better than anyone else, and the video is where those concerns need to be addressed. What freaks out your potential customers? What confuses them about your product or offering? If you haven’t already done some research to answer these questions, now is the time to consider surveying your audience and figuring this out.
It is recommended that your explainer video script follow this general outline…
Order of Script
1. Quick overview of your product and what it does
2. Introduce the problem
3. Answer the problem with your solution (via product or service)
4. Call to action (e.g. sign up for our free trial by clicking here!)
5. Broadcast your trust signals (such as well-known clients, awards, write-ups, etc.)
Script Best Practices
- Keep it short – 90 seconds or less is ideal.
- Your key message and value proposition should be in the first 30 seconds. Don’t keep folks wondering.
- Speak in 2nd person, using words like “You” and “Your.”
- Use simple language – don’t alienate viewers with technical terms they won’t understand.
- Keep in mind the tone you want for your explainer video. Most videos opt for a casual, conversational tone.
- Try a touch of humor – videos with some subtle laughs tend to be more enjoyable." - Wordstream
Step 2: Get A Professional Voiceover
Not everyone can sound like James Earl Jones or Morgan Freeman. If you don't have those soothing baritones, it might be best to grab someone who does.
Step 3: Explainer Video Production
With some of the most expensive companies you can expect to shell out anywhere from $5,000-$20,000 for a video. However, there are some services listed in that button below that will keep you in the hundreds range for a video that's just as good!
Step 4: Music & Sound Effects
You can try to get royalty free music from some websites, but our recommendation is to have someone make you a custom song, or for you to buy the beats or instrumental outright from a music producer or friend who makes music.
Just in case you'd want to monetize the video on YouTube, it gets messy with 'royalty free' instrumentals sometimes.
Step 5: Track Your Results & Enjoy More Sales!
Explainer videos have a ton of benefits, such as:
- Increasing conversions
- Improving SEO search rankings with video content – after all, 70% of the top 100 search listingsinclude video!
- Keeping viewers on your page for 2X longer
- Getting the word out about your product – videos are easy to share on Facebook and Twitter
- Repurposing for various needs – an explainer video can be repurposed for an investor pitch, an email signature, among other uses
Now go enjoy more sales with your new explainer videos!
A Word From Nathaniel
“There are so many ‘experts’ in online business that it can make your head spin. You could sign up for 579 different email lists, or you can cut the fluff and visit ‘The True Review’ to see which people, products, and services are going to help your business the most (in my humble opinion).”